A significant amount of thought goes in to every brand identity we create – nothing is random or happenstance. When designing a mark for former lifestyle shop, Akin, we referenced the crown above the stag in the logo of the brand’s predecessor, Wood + Cloth, which subtly carried over into the mark above the A, while the blue was a second nod to the brand’s heritage. Additionally, we designed Akin’s website, handled their in-store and studio photography, and crafted their paper goods and signage.